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dEX Artmosphere Design Conference Logo

Privacy Policy

 

Updated at 2022-09-20

dEX Ghana (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by dEX Ghana.

This Privacy Policy applies to our website, and its associated subdomains (collectively, our “Service”) alongside our application, dEX Ghana. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and key terms

To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, are strictly defined as:

  • Cookie: small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, remember information about you such as your language preference or login information.
  • Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to dEX Ghana, 37 Westland Blvd Rd, La Nkwantanang- Madina that is responsible for your information under this Privacy Policy.
  • Country: where dEX Ghana or the owners/founders of dEX Ghana are based, in this case is Ghana
  • Customer: refers to the company, organization or person that signs up to use the dEX Ghana Service to manage the relationships with your consumers or service users.
  • Device: any internet connected device such as a phone, tablet, computer or any other device that can be used to visit dEX Ghana and use the services.
  • IP address: Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.
  • Personnel: refers to those individuals who are employed by dEX Ghana or are under contract to perform a service on behalf of one of the parties.
  • Personal Data: any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
  • Service: refers to the service provided by dEX Ghana as described in the relative terms (if available) and on this platform.
  • Third-party service: refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.
  • Website: dEX Ghana’s site, which can be accessed via this URL: https://dexghana.org/  You: a person or entity that is registered with dEX Ghana to use the Services.

What Information Do We Collect?

We collect information from you when you visit our website, register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form.

  • Name / Username
  • Phone Numbers
  • Email Addresses

How Do We Use The Information We Collect?

Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs)
  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
  • To process transactions
  • To administer a contest, promotion, survey or other site feature.
  • To send periodic emails

When does dEX Ghana use end user information from third parties?

dEX Ghana will collect End User Data necessary to provide the dEX Ghana services to our customers.

End users may voluntarily provide us with information they have made available on social media websites. If you provide us with any such information, we may collect publicly available information from the social media websites you have indicated. You can control how much of your information social media websites make public by visiting these websites and changing your privacy settings.

When does dEX Ghana use customer information from third parties?

We receive some information from the third parties when you contact us. For example, when you submit your email address to us to show interest in becoming a dEX Ghana customer, we receive information from a third party that provides automated fraud detection services to dEX Ghana. We also occasionally collect information that is made publicly available on social media websites. You can control how much of your information social media websites make public by visiting these websites and changing your privacy settings.

Do we share the information we collect with third parties?

We may share the information that we collect, both personal and non-personal, with third parties such as advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you. We may also share it with our current and future affiliated companies and business partners, and if we are involved in a merger, asset sale or other business reorganization, we may also share or transfer your personal and non-personal information to our successors-in-interest.

We may engage trusted third party service providers to perform functions and provide services to us, such as hosting and maintaining our servers and the website, database storage and management, e-mail management, storage marketing, credit card processing, customer service and fulfilling orders for products and services you may purchase through the website. We will likely share your personal information, and possibly some non-personal information, with these third parties to enable them to perform these services for us and for you.

We may share portions of our log file data, including IP addresses, for analytics purposes with third parties such as web analytics partners, application developers, and ad networks. If your IP address is shared, it may be used to estimate general location and other technographics such as connection speed, whether you have visited the website in a shared location, and type of the device used to visit the website. They may aggregate information about our advertising and what you see on the website and then provide auditing, research and reporting for us and our advertisers. We may also disclose personal and non-personal information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate in order to respond to claims, legal process (including subpoenas), to protect our rights and interests or those of a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to otherwise comply with applicable court orders, laws, rules and regulations.

Where and when is information collected from customers and end users?

dEX Ghana will collect personal information that you submit to us. We may also receive personal information about you from third parties as described above.

How Do We Use Your Email Address?

By submitting your email address on this website, you agree to receive emails from us. You can cancel your participation in any of these email lists at any time by clicking on the opt-out link or other unsubscribe option that is included in the respective email. We only send emails to people who have authorized us to contact them, either directly, or through a third party. We do not send unsolicited commercial emails, because we hate spam as much as you do. By submitting your email address, you also agree to allow us to use your email address for customer audience targeting on sites like Facebook, where we display custom advertising to specific people who have opted-in to receive communications from us. Email addresses submitted only through the order processing page will be used for the sole purpose of sending you information and updates pertaining to your order. If, however, you have provided the same email to us through another method, we may use it for any of the purposes stated in this Policy. Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How Long Do We Keep Your Information?

We keep your information only so long as we need it to provide dEX Ghana to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can’t identify you.

How Do We Protect Your Information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) is never kept on file. We cannot, however, ensure or warrant the absolute security of any information you transmit to dEX Ghana or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, technical, or managerial safeguards.

Could my information be transferred to other countries?

dEX Ghana is incorporated in Ghana. Information collected via our website, through direct interactions with you, or from use of our help services may be transferred from time to time to our offices or personnel, or to third parties, located throughout the world, and may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. To the fullest extent allowed by applicable law, by using any of the above, you voluntarily consent to the trans-border transfer and hosting of such information.

Is the information collected through the dEX Ghana Service secure?

We take precautions to protect the security of your information. We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorized access, maintain data security, and correctly use your information. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. If applicable law imposes any non-disclaimable duty to protect your personal information, you agree that intentional misconduct will be the standards used to measure our compliance with that duty.

Can I update or correct my information?

The rights you have to request updates or corrections to the information dEX Ghana collects depend on your relationship with dEX Ghana. Personnel may update or correct their information as detailed in our internal company employment policies.

Customers have the right to request the restriction of certain uses and disclosures of personally identifiable information as follows. You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you on our systems (subject to the following paragraph), by cancelling your account. Such updates, corrections, changes and deletions will have no effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion. To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that a copy of your information may exist in a non-erasable form that will be difficult or impossible for us to locate. Promptly after receiving your request, all personal information stored in databases we actively use, and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as and to the extent reasonably and technically practicable.

If you are an end user and wish to update, delete, or receive any information we have about you, you may do so by contacting the organization of which you are a customer.

Personnel

If you are a dEX Ghana worker or applicant, we collect information you voluntarily provide to us. We use the information collected for Human Resources purposes in order to administer benefits to workers and screen applicants.

You may contact us in order to (1) update or correct your information, (2) change your preferences with respect to communications and other information you receive from us, or (3) receive a record of the information we have relating to you.

Such updates, corrections, changes and deletions will have no effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of dEX Ghana or any of its Corporate Affiliates (as defined herein), or that portion of dEX Ghana or any of its Corporate Affiliates to which the Service relates, or in the event that we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.

Affiliates

We may disclose information (including personal information) about you to our Corporate Affiliates. For purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity which directly or indirectly controls, is controlled by or is under common control with dEX Ghana, whether by ownership or otherwise. Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate Affiliates in accordance with the terms of this Privacy Policy.

Governing Law

This Privacy Policy is governed by the laws of Ghana without regard to its conflict of laws provision. You consent to the exclusive jurisdiction of the courts in connection with any action or dispute arising between the parties under or in connection with this Privacy Policy except for those individuals who may have rights to make claims under Privacy Shield, or the Swiss-US framework.

The laws of Ghana, excluding its conflicts of law rules, shall govern this Agreement and your use of the website. Your use of the website may also be subject to other local, state, national, or international laws.

By using dEX Ghana or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not engage with our website, or use our services. Continued use of the website, direct engagement with us, or following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personal information will mean that you accept those changes.

Your Consent

We’ve updated our Privacy Policy to provide you with complete transparency into what is being set when you visit our site and how it’s being used. By using our website, registering an account, or making a purchase, you hereby consent to our Privacy Policy and agree to its terms.

Links to Other Websites

This Privacy Policy applies only to the Services. The Services may contain links to other websites not operated or controlled by dEX Ghana. We are not responsible for the content, accuracy or opinions expressed in such websites, and such websites are not investigated, monitored or checked for accuracy or completeness by us. Please remember that when you use a link to go from the Services to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our platform, is subject to that website’s own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.

Cookies

dEX Ghana uses “Cookies” to identify the areas of our website that you have visited. A Cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit the website as we would not be able to remember that you had logged in previously. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may not be able to access functionality on our website correctly or at all. We never place Personally Identifiable Information in Cookies.

Blocking and disabling cookies and similar technologies

Wherever you’re located you may also set your browser to block cookies and similar technologies, but this action may block our essential cookies and prevent our website from functioning properly, and you may not be able to fully utilize all of its features and services. You should also be aware that you may also lose some saved information (e.g. saved login details, site preferences) if you block cookies on your browser. Different browsers make different controls available to you. Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser, you should visit your browser’s help menu for more information.

Remarketing Services

We use remarketing services. What Is Remarketing? In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your website. It allows your company to seem like they’re “following” people around the internet by serving ads on the websites and platforms they use most.

Payment Details

In respect to any credit card or other payment processing details you have provided us, we commit that this confidential information will be stored in the most secure manner possible.

Kids’ Privacy

We do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

Changes To Our Privacy Policy

We may change our Service and policies, and we may need to make changes to this Privacy Policy so that they accurately reflect our Service and policies. Unless otherwise required by law, we will notify you (for example, through our Service) before we make changes to this Privacy Policy and give you an opportunity to review them before they go into effect. Then, if you continue to use the Service, you will be bound by the updated Privacy Policy. If you do not want to agree to this or any updated Privacy Policy, you can delete your account.

Third-Party Services

We may display, include or make available third-party content (including data, information, applications and other products services) or provide links to third-party websites or services (“Third- Party Services”).

You acknowledge and agree that dEX Ghana shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality or any other aspect thereof. dEX Ghana does not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-Party Services and links thereto are provided solely as a convenience to you and you access and use them entirely at your own risk and subject to such third parties’ terms and conditions.

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to: Make sure your ads are shown to the right people. Facebook pixel may collect information from your device when you use the service. Facebook pixel collects information that is held in accordance with its Privacy Policy

Tracking Technologies

Cookies

We use Cookies to enhance the performance and functionality of our $platform but are non-essential to their use.

However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit the as we would not be able to remember that you had logged in previously.

Sessions

dEX Ghana uses “Sessions” to identify the areas of our website that you have visited. A Session is a small piece of data stored on your computer or mobile device by your web browser.

Information about General Data Protection Regulation (GDPR)

We may be collecting and using information from you if you are from the European Economic Area (EEA), and in this section of our Privacy Policy we are going to explain exactly how and why is this data collected, and how we maintain this data under protection from being replicated or used in the wrong way.

What is GDPR?

GDPR is an EU-wide privacy and data protection law that regulates how EU residents’ data is protected by companies and enhances the control the EU residents have, over their personal data.

The GDPR is relevant to any globally operating company and not just the EU-based businesses and EU residents. Our customers’ data is important irrespective of where they are located, which is why we have implemented GDPR controls as our baseline standard for all our operations worldwide.

What is personal data?

Any data that relates to an identifiable or identified individual. GDPR covers a broad spectrum of information that could be used on its own, or in combination with other pieces of information, to identify a person. Personal data extends beyond a person’s name or email address. Some examples include financial information, political opinions, genetic data, biometric data, IP addresses, physical address, sexual orientation, and ethnicity.

The Data Protection Principles include requirements such as:

  • Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.
  • Personal data should only be collected to fulfil a specific purpose and it should only be used for that purpose. Organizations must specify why they need the personal data when they collect it.
  • Personal data should be held no longer than necessary to fulfil its purpose.
  • People covered by the GDPR have the right to access their own personal data. They can also request a copy of their data, and that their data be updated, deleted, restricted, or moved to another organization.

Why is GDPR important?

GDPR adds some new requirements regarding how companies should protect individuals’ personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breach. Beyond these facts it’s simply the right thing to do. At dEX Ghana we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.

Individual Data Subject’s Rights – Data Access, Portability and Deletion

We are committed to helping our customers meet the data subject rights requirements of GDPR. dEX Ghana processes or stores all personal data in fully vetted, DPA compliant vendors. We do store all conversation and personal data for up to 6 years unless your account is deleted. In which case, we dispose of all data in accordance with our Terms of Service and Privacy Policy, but we will not hold it longer than 60 days.

We are aware that if you are working with EU customers, you need to be able to provide them with the ability to access, update, retrieve and remove personal data. We got you! We’ve been set up as self service from the start and have always given you access to your data and your customers data. Our customer support team is here for you to answer any questions you might have about working with the API.

Contact Us

Don’t hesitate to contact us if you have any questions. via Email: hello@dexghana.org

Panelist

Formal Design Education in Ghana and how it fits into our current cultural landscape

One of the most important considerations for students and parents is whether to pursue a formal education in design. In Ghana, formal education still has an important place in our current cultural landscape. In the past, a lot of Ghanaians didn’t regard design hence the hesitation. However, today, more and more people want to learn about design, but they don’t want to go through all the trouble of enrolling in a design school or taking classes at a university. Is this a good thing or a bad thing? Is design school solving the problems of demand? What are the challenges and how do the possible solutions look like?

About Farah Abdul Wahab

Farah Abdul Wahab is a graphic designer who discovered her love for teaching when she lectured and headed the Graphic Design Department at Radford University College in 2010, East Legon- Accra. During her 9 years of experience, she succeeded in shaping the department to be one of the best design schools in Ghana.

Her interest in creating meaningful learning experiences encouraged her to embark on a new journey as an MYP facilitator for Design and Technology at Al Rayan International School. She is now the school’s IBCP coordinator.

She enjoys teaching because she believes helping students get their creative side out will equip them with the rightful skills for the future.

Panelist

How Ghanaians consume design & how their culture influences creative decision-making.

Ghanaians consume and respond to designs in ways that are unique to their culture. What does this mean? It means that if you’re trying to reach Ghanaian consumers, you need to understand that your brand needs to be much more than just aesthetically pleasing—it needs to speak to them on a level that fit into their lifestyles. In this discussion, we will attempt to address points like; How do Ghanaians consume design? Who influences the creative ‘value chain’? Creators or consumers How has the internet contributed to the cultural lines and how has this affected the way we consume content? What drives creatives and agencies to produce the work they do and what are the challenges they face.

About Frances Quarcoopome

Over the last 10 years, Frances Quarcoopome has built JamJar Company Limited, a creative solutions company. JamJar focuses on corporate and creative events and project management on the African continent.

JamJar’s clients include Fortune 500 companies such as Meta (formerly Facebook), Diageo, Alibaba, NFL, SWIFT and the World Economic Forum, to name a few. We have executed projects in 12 countries across the continent and continue to expand.

In 2021, we decided that it was time to pivot to tech to enhance our value proposition. Hence, we have raised private equity funding from a tech fund so that we can develop tech products that will significantly impact the creative and hospitality industry.

In addition to building a company, Frances started a podcast in 2020 after realizing there were very few stories like hers that were being captured on the African continent. The Palaver Podcast aims to capture stories of African creatives and amplify their stories wherever they may be in the world. The first season ended in February of this year. It is a project close to my heart.

Being based on the continent, her goal is to continue to use JamJar as a vehicle for innovation, changing the perception of women entrepreneurs and use projects like the Palaver Podcast to inspire people across Africa. Ultimately, leading to a change in the perceptions of Africa as a continent.

Panelist

Formal Design Education in Ghana and how it fits into our current cultural landscape

One of the most important considerations for students and parents is whether to pursue a formal education in design. In Ghana, formal education still has an important place in our current cultural landscape. In the past, a lot of Ghanaians didn’t regard design hence the hesitation. However, today, more and more people want to learn about design, but they don’t want to go through all the trouble of enrolling in a design school or taking classes at a university. Is this a good thing or a bad thing? Is design school solving the problems of demand? What are the challenges and how do the possible solutions look like?

About Paul Ninson

Paul Ninson is a photographer and filmmaker born in Kumasi, Ghana but currently in New York. He graduated from Kwame Nkrumah University of Science and Technology in Industrial Art. He started his photography career five years ago as a medium of expression and to solve problems.

Ninson has travelled across Africa, working on personal projects and for several Non-Profit organisations, Agencies in parts of Africa & USA, such as BBDO, NextDoor, Harvard Press, AstraZeneca, New York Times, various production companies, etc.

He also worked with Brandon Stanton as a producer & Photo editor for Humans of New York.

Paul Ninson studied Documentary Practice and Visual Journalism at the School of International Center of Photography (New York). He was awarded The Director’s Fellowship and the George Moss Merit Scholarship.  Today, Paul Ninson is the Founder and Executive Director of Dikan Center, A visual education non-profit based in Ghana.

Panelist

How Ghanaians consume design & how their culture influences creative decision-making.

Ghanaians consume and respond to designs in ways that are unique to their culture. What does this mean? It means that if you’re trying to reach Ghanaian consumers, you need to understand that your brand needs to be much more than just aesthetically pleasing—it needs to speak to them on a level that fit into their lifestyles. In this discussion, we will attempt to address points like; How do Ghanaians consume design? Who influences the creative ‘value chain’? Creators or consumers How has the internet contributed to the cultural lines and how has this affected the way we consume content? What drives creatives and agencies to produce the work they do and what are the challenges they face.

About Henry Mawuli Adobor

As a Creative, Mawuli has sprinkled magic over distinct brands across 6 African markets. His 9 years of experience working in diverse industries has resulted in his work picking up awards from the West African Digital Media Awards, Pitcher Awards and Gong-Gong Awards. He is currently the Creative Director at EchoHouse

Panelist

Formal Design Education in Ghana and how it fits into our current cultural landscape

One of the most important considerations for students and parents is whether to pursue a formal education in design. In Ghana, formal education still has an important place in our current cultural landscape. In the past, a lot of Ghanaians didn’t regard design hence the hesitation. However, today, more and more people want to learn about design, but they don’t want to go through all the trouble of enrolling in a design school or taking classes at a university. Is this a good thing or a bad thing? Is design school solving the problems of demand? What are the challenges and how do the possible solutions look like?

About James Baduor

I am a design educator (advocate) and tech entrepreneur whose main goal is to use community-driven initiatives and education to develop amazing talents in Africa. Cofounding ADPList, I work primarily with other believers and enthusiasts to democratize world-class mentorship globally. I also have an interest in Web3.0 and how it can change the way we use the internet!

dEX Artmosphere Design Conference Speaker

Speaker

Why Africa needs design more than ever

When we look at where Africa as a continent is, it’s clear that we need some help with design. And this isn’t just about aesthetics—it’s about improving lives, too!

We need design so that we can communicate better with each other and people from outside our cultures. We need design so that we can understand each other and work together without getting confused by language barriers or cultural differences. We need design so that people who don’t live here can get a better idea of what life is like here (and vice versa). In this presentation, Dela will express the relevance of design in Ghana and the rest of Africa, featuring some of his work or projects he has worked on that support the topic.

About Dela Avemega

Dela Avemega is an Artpreneur, Author, Designer and Producer currently based in Accra, Ghana.
He runs Fish and Plankton Books, Harmattan Collectibles and The Brand Guy. After 15 years in
the creative and advertising industry, he veered off to pursue passion-related projects.
Dela is an avid jazz head, social commentator, minimalist, jungle lover, and seashore enthusiast
with vegan and musical aspirations. He’s a Pan African at heart and a striving conformist who
believes one way Africa can bridge the gap between herself and the West is through art and
 design.

dEX Artmosphere Design Conference Panelist

Panelist

How Ghanaians consume design & how their culture influences creative decision-making.

Ghanaians consume and respond to designs in ways that are unique to their culture. What does this mean? It means that if you’re trying to reach Ghanaian consumers, you need to understand that your brand needs to be much more than just aesthetically pleasing—it needs to speak to them on a level that fit into their lifestyles. In this discussion, we will attempt to address points like;

  • How do Ghanaians consume design?
  • Who influences the creative ‘value chain’? Creators or consumers
  • How has the internet contributed to the cultural lines and how has this affected the way we consume content?
  • What drives creatives and agencies to produce the work they do and what are the challenges they face.

About Muhammida El Muhajir

Muhammida El Muhajir is a global brand/digital marketing and media consultant, entrepreneur and filmmaker with extensive international travel/study/work experience throughout Europe, Asia, Latin America, The Caribbean, and Africa. She is the Director of Strategy at WaxPrint Media, a boutique digital marketing and communications agency based in Accra, Ghana where she develops strategies for international brands such as Mercedes-Benz, Jaguar, Land Rover, Nespresso, Air France, and Pernod Ricard.

dEX Artmosphere Design Conference Panelist

Panelist

Formal Design Education in Ghana and how it fits into our current cultural landscape

One of the most important considerations for students and parents is whether to pursue a formal education in design. In Ghana, formal education still has an important place in our current cultural landscape.  In the past, a lot of Ghanaians didn’t regard design hence the hesitation.

However, today, more and more people want to learn about design, but they don’t want to go through all the trouble of enrolling in a design school or taking classes at a university. Is this a good thing or a bad thing? Is design school solving the problems of demand? What are the challenges and how do the possible solutions look like?

About Yeayi Kobbina

With a career spanning over a decade, Anthony Yeayi Kobina Jackson has played multiple roles in broadcast journalism, news anchoring, branding and programming communications, scriptwriting, and content producing. He has worked as the lead producer of TV3’s flagship morning show, Newday.

Yeayi Kobina has been in charge of developing news stories and documentaries for news bulletins and digital media, as well as delivering eye-catching multi-platform content for television, radio and online. With a plethora of jobs providing voice talent for adverts and documentaries as well as producing top political and current affairs talk shows.

In his field of work, Yeayi Kobina has served as a creative mind in rebranding news programs across the broadcasting field to increase viewership and engagement.

As an accomplished writer and a new generation tech enthusiast, AJ has brought to life some amazing content within the creative arts space including his latest podcast, 30 & Unachieved.

dEX Artmosphere Design Conference Speaker

Speaker

Creators, Clients & Consumers; Where is the balance?

How can Ghanaian creatives maintain their heritage while also participating in the global market?

This presentation explores how Ghanaian creatives are finding the cultural balance between themselves, clients and consumers. In Ghana, there are a lot of cultural differences between creators, clients and consumers based on their levels of exposure. These differences can be difficult to navigate when designing something that will be used by many people. It’s easy for designers in Ghana to lose sight of what’s important when they are working on projects for clients or consumers. The most successful designers are ones who can find their own balance. In this presentation, we will look at how to find that balance.

About Aaron Yeboah Junior

Aaron Yeboah Junior is a visual designer and founder of 2dots Space Creative Agency. Since 2010, Yeboah has constantly embarked on projects and endeavours that push creative boundaries and help the creative eco system in Africa and beyond. 

Currently based in Accra, Yeboah has also lived and worked in the United States, South Africa, and continues to work on creative projects worldwide. 

Using design as a tool to inspire, educate and inform, Yeboah’s primary mission is to deliver innovative cross-platform solutions and to be a creative force in Ghana, Africa and beyond. Based on a strong visual eye and experience in both analog and digital formats, Yeboah’s expertise ranges from creation and development of visual identities, interface designs, and creative direction. 

dEX Artmosphere Design Conference Speaker

Speaker

Laying down the right cultural foundation for early designers

The design industry is a competitive and demanding one, and it’s not always easy to get started. But as a beginner, one of the best ways to get your foot in the door is having the right cultural foundation.

That’s why we believe that laying down the right cultural foundation for early designers is just as important as laying down the right technical foundation—because it sets the tone for how they’ll see the world and interact with their users in the future. It’s not enough just to be good at what you do—you also have to know how to navigate the creative ecosystem. This presentation will serve as a guide for new designers.

About Sydney Scott Sam

Sydney Scott Sam is a renowned leader in Africa’s brand marketing space.  

He leads a mission to help one million African entrepreneurs build a strong brand. Through the online platform, Workspace Global, Sydney and his team have built the go-to brand-services marketplace that connects hundreds of African businesses to remote creative talent across the continent. Workspace aims to create millions of remote work opportunities to curb Africa’s growing unemployment gap. 

Sydney also drives brand marketing in emerging markets for global organizations. He has served as the Marketing Director at Africa Leadership Group’s The Room (in partnership with MasterCard) leading communications for various campaigns including The Pathway with President Kagame, ALX Africa, and building a million-person community of Africa’s top job-ready talent. He has also consulted for World Bank, MEST Africa, United Nations, C40 Cities, and ECOM. 

Featured on Forbes, CNN, Billionaire Tomorrow, and CNBC Africa, Sydney is an active contributor to global conversations relating to entrepreneurship in Africa, personal development, and clarity of purpose in business leadership. Sydney is Ghanaian and a creative-at-heart. 

Connect with Sydney via mail@theworkspaceglobal.com and on social media at @sydneyscottsam 

dEX Artmosphere Design Conference Speaker Nana Adwoa Sey

Speaker

Finding your identity as an African designer.

Drawing from her experience, she’ll address questions like;

  • What makes you an African designer?
  • As an African designer, do you have a responsibility to always represent your culture through your design? What does that look like?
  • How can you relate to and learn from international design/designers without losing your own African design culture/style?

About Nana Adwoa Sey

Nana Adwoa is a designer and creative director who develops dynamic, exciting and memorable brands. She has over 10 years experience working in advertising, design and branding in both the United States and Ghana. From packaging design for small start-ups to e-commerce website design for large corporations, her work has spanned a wide range of industries and clients.

Outside of design, her hobbies include baking, rewatching The Good Place, and obsessing over Formula 1.

dEX Artmosphere Design Conference Speaker Dela Kumahor

Speaker

Designing Products for the African

Designing products that are a perfect fit for the African user is not a simple task. It requires a lot of research, insight and understanding of what is needed. The main factor to consider when designing for the African market is the culture.

The culture plays a big role in how people live their lives, what they do and how they interact with others. When designing products for the African market, it’s important to understand that user experience isn’t just about what you can see. It’s also about what you can’t see—the things that might be different because of where you are or who you are. This presentation will highlight what to look out for when designing products for an African.

About Dela Kumahor

Dela A. Kumahor has close to two decades of experience practicing, learning, teaching and mentoring user-centred design processes in contexts as diverse as luxury furniture-making in Italy to smallholder farming in Ghana. He began his career as a Web Developer and Designer, incorporating Graphic Design and Branding into his core skillset. His passion for Design – treated holistically and technically as a problem-solving pursuit – soon extended to further studies and practice in Product and Service Design. Necessitated by the need to understand customers more deeply, this in turn lead to extensive work in UX Research and Human-Centered Design. He now brings this catalog of skills to bear on the strategic areas of Customer Experience and Product Development.

In recent years, Dela has consulted for a variety of clients including Vodafone Ghana, MTN Ghana, PEG Solar, Star Oil, The Chocolonely Foundation, Fido Micro Credit, Petra Trust and TV3, and has served as the Head of Customer Experience and Digital Services at miLife Insurance. As an educator, he has spoken and run workshops on Design Thinking and design for inclusion, and is a former Lecturer at Ashesi University where he taught Design, e-Commerce and Human Computer Interaction.

Dela was most recently helping to build the next generation of agritech products across 7 countries in Africa and Asia by leading and coaching Product Design for the GSMA AgriTech Innovation Fund. He is currently building the future of energy access and electric mobility in Africa as the VIce President of Product Development at Kofa Technologies.

He holds a Bachelor of Science degree in Computer Science (concentration in Digital Media Design) from the University of Pennsylvania in the USA and a Master’s in Product-Service Systems Design from the Politecnico di Milano in Italy.

dEX Artmosphere Design Conference Speaker Sharon Mills

Speaker

Cultural Barriers and its reflection on Gender Gap

Thousands of African designers, both male and female are working hard to make their mark in the industry. However, there are still some cultural barriers that are holding some of these designers back from achieving their full potential. Are there cultural barriers that reflect in the low numbers of women who work as designers or work in design-related fields?

In this presentation, we will try to understand if there is indeed a gender gap we need to worry about. In order to act, we need to understand why it exists and what can be done about it. What role should the women already in the industry play?

About Sharon Mills

Sharon is a versatile creative communications professional with certified skills and a wealth of experience in creative services management, creative strategy, brand management, copywriting, advertising production and graphic design. Since 2005, Sharon has worked in various teams in some of the notable ad agencies in Ghana including Origin 8 Saatchi & Saatchi, ZK Advertising and Publicis West Africa, with award winning work to show for. Some of the brands & clients that have indulged her expertise through the agencies she worked with and some directly, include Spacefon, Areeba, MTN, Databank, Nestle, Amalbank, GSMF, MET Insurance, SG-SSB, Gold Field’s LCA Ghana, CLUB Beer, CalBank, Zain, Tigo, Vodafone, Rlg, Beta Malt, Inesfly, Voltic, Venture Capital, Tasty Tom, Shell and CalBank.

As a seasoned creative professional, Sharon works in diverse ways to see to the result of truly compelling campaigns and illustrious projects that deliver on promise. Sharon is the Lead Creative Consultant at award winning SMC Consulting where she partners with clients and agencies, managing the creative affairs of some of Ghana’s biggest brands as well as emerging ones. Sharon lends some of her time to help nurture young creatives through speaking and training engagements with the goal of shaping the next generation for work in the creative industry. She also builds and facilitates training programs for corporates and individuals, through the virtual SMC Creative Academy, to empower anyone to reach their creative potential. Sharon likes to describe herself as “a Creative Director and Creative Consultant; a copywriter by passion, a designer by degree, a producer by practice and trainer on purpose”. 

Sharon is determined to pioneer a creative consulting culture in Ghana that elevates the creative quality of brand communications and like-projects which Africa and the rest of the world will celebrate. With her interest in education, she has the honour of being a member of the Board of Governors of Ridge Church School, a premier private school in Accra and a member of the board of trustees of the Achimota School Endowment Trust Fund; she is a proud alumnus of both schools. Sharon holds a bachelor’s degree in Communication Design from the Kwame Nkrumah University of Science and Technology and is a member of the 2022 graduating class of Masters in Marketing Strategy from the University of Ghana Business School.

Sharon is a Ghanaian and lives in the capital city, Accra. She is a Christian and loves to share her faith at every opportunity. Sharon would say among other things, that she is a sneakerhead, a foodie, a sports fan and enjoys Twitter as her go-to drug of social media.